The practice of graphic design is more than layout and typography; it requires the use of critical listening skills, in-depth research, the ability to challenge assumptions (both those of the client and the designer), in order to create communications strategies, which are then visually manifest using pencils, inks, layout, typography, and computers.

Design, at its best, is a powerful communication tool and to that end, Petting Zoo continually seeks to develop ways to improve client/service provider understanding, create meaningful narratives, foster open collaborative teams, and execute appropriate* design solutions.

(* Appropriate solutions - fulfill conceptual and marketing goals, meet budgetary and schedule requirements, and exceed the expectations of their audiences.)

Lebasi Lashley, principal owner and operator, has over eight years experience in graphic design, art direction and marketing as well as project management and copywriting. Lebasi believes in an emphasis on process: conceptualization, analysis, and the development of appropriate solutions.

Ms. Lashley has previously worked for THUNKdesign as a Senior Designer and for SMWM as the Director of Graphic Design, as well as taught design and internet skills for adult continuing education students.